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Map your hockey community into clear audience segments
Organize fans, players, parents, coaches, and sponsors into actionable segments that power targeted campaigns, event promos, and waitlist growth.
Core segment types
How we categorize your hockey community
Key audience segment groups
Fans & Supporters
Casual followers, season ticket holders, superfans, and local community supporters. Ideal for ticket offers, merch drops, and content highlights.
Players & Prospects
Youth players, adult rec players, elite prospects, and alumni. Ideal for tryout announcements, skills camps, and recruitment content.
Parents & Families
Parents and guardians of youth players. Ideal for schedule updates, registration reminders, and family-focused events.
Coaches & Staff
Team staff, volunteers, and coaching network. Ideal for clinics, internal updates, and program development initiatives.
Sponsors & Partners
Local businesses, corporate partners, and community organizations. Ideal for partnership pitches, hospitality events, and impact reports.
Media & Creators
Local media, bloggers, and content creators. Ideal for press releases, media nights, and content collaboration opportunities.
Segment directory
Browse, prioritize, and refine your audience segments
Audience Segments
Suggested workflows
1. Create or refine segments
Define clear segments for fans, players, parents, and sponsors. Capture their goals, key messages, and priority.
2. Connect segments to campaigns
Attach segments to email campaigns, waitlist campaigns, and event promos so each audience receives tailored messaging.
3. Measure engagement & adjust
Review open rates, click-throughs, and registrations by segment. Merge underperforming segments and double down on high-value groups.
Create a new audience segment
Capture the essentials for a new fan, player, or sponsor segment.